Founding service and data terms
The agreement is bounded before work begins.
These public terms describe the baseline for the SpendProof Ad Budget Decision Review. The accepted Decision Brief records the exact case terms. If the brief is incomplete or conflicts with this baseline, work does not start.
Scope and output
One live scale, cut, hold, restart, or reallocation decision, using one agreed evidence set and the material commercial context needed for that decision.
A one-page decision summary plus full written reasoning, including the evidence, limits, commercial context, assumptions, uncertainty, guardrails, strongest counterargument, and what would change the conclusion.
The accepted Decision Brief fixes the exact decision, period, constraints, evidence boundary, repeat-purchase requirement, exclusions, deliverable, verdict system, conformance boundary, delivery-clock start, price, payment timing, correction and waiver terms, and re-scoping rule.
A material change to the decision, period, constraints, evidence boundary, excluded work, deliverable, or conformance test requires a new brief and explicit re-acceptance. The delivery clock cannot start for the changed scope until the new brief is accepted and its evidence is complete and usable.
Verdict and action
- Supported — Proceed within guardrails
- Unsupported — Do not proceed as proposed
- Unresolved — Test before committing
Unresolved is complete only when it names the missing evidence, safe interim action, smallest useful test, monitoring and stop conditions, review point, and evidence that would support or reject the larger move.
Evidence and customer responsibility
- The exact decision, deadline, period, geography, channels, and order universe.
- Store-recorded net revenue for the same period, after refunds and discounts.
- Same-period platform-reported revenue and spend for the channels in scope.
- Approximate COGS, fulfillment, payment-fee, and promotion context needed for the decision.
- Repeat-purchase or subscription evidence when longer-term customer value materially supports the move.
When the decision relies materially on repeat purchases, subscriptions, or longer-term customer value, sufficient relevant evidence is required. New deep cohort construction is outside the founding review.
If later value is material and sufficient existing evidence is unavailable, the case is not accepted unless the decision is re-scoped so it no longer depends on that missing proof. SpendProof does not construct the missing proof.
The customer is responsible for the accuracy and completeness of supplied evidence. Unusable or incomplete evidence can prevent case acceptance or keep the delivery clock from starting.
Fee, delivery, correction, and payment
Founding Decision Review — $399
Available for the first two accepted Decision Briefs. The fee is reserved only when the customer accepts the exact Decision Brief. An inquiry, fit decision, draft, or case-acceptance event does not reserve it.
Complete written delivery is within three business days after the Decision Brief is accepted and the agreed evidence is complete and usable.
There is no upfront payment. The $399 founding fee is invoiced at complete written delivery and is due within three business days.
Payment is tied to material conformance with the accepted Decision Brief, not subjective satisfaction or a preferred verdict.
One bounded correction covers a specific material mismatch with the accepted Decision Brief. If genuine material nonconformance cannot be corrected, the fee is waived. Subjective disagreement with a conforming verdict does not cancel the invoice.
If payment remains unresolved, reminders may be sent on the due date, three business days later, and seven calendar days after the due date. Each reminder is separate and owner-controlled. No further work is performed while an unpaid invoice remains unresolved.
An unfavourable but conforming verdict does not cancel the invoice. The offer is not a performance guarantee, general refund promise, or subjective satisfaction condition.
Optional calls
An optional 15–20-minute fit call covers suitability, context, scope, and evidence only. Email-only qualification remains available.
An optional handoff call of up to 20 minutes may explain the written conclusion, assumptions, guardrails, and change conditions; it does not expand scope.
Privacy, evidence use, retention, and deletion
No passwords or account access. Use redacted screenshots or exports; never send credentials or customer-level personal data.
- Case evidence is used only to assess fit, complete the accepted review, perform QA, and address one bounded correction.
- The Decision Brief states the evidence-transfer method and deletion date. Essential commercial records may be retained where accounting or law requires.
- Customer evidence is not used to train models or create benchmarks.
- Testimonial permission and anonymised case-study permission are separate and may each be declined.
- The optional free check may record approximate inputs and its suitability result when analytics storage is configured. Do not enter credentials or customer-level personal data.
Advisory limitations
The review is an evidence-bounded advisory opinion, not attribution truth, a broad or financial audit, ongoing campaign management, legal or accounting advice, or a guarantee of revenue, profit, or campaign performance. It does not promise to find one true attribution number.