Request a fit review

Start with three fields. Do not send evidence yet.

Start with the brand, proposed move, and deadline. If it may fit, the reply confirms the next qualification step. A Decision Brief is proposed only after suitability and evidence readiness are understood.

What to put in the first email

1. Brand. The operating brand or website.
2. Proposed move. One scale, cut, hold, restart, or reallocation decision.
3. Deadline. When the decision must be made.

There is no upfront payment. The $399 founding fee is invoiced at complete written delivery and is due within three business days.

Draft the three-field email

What happens after fit is confirmed

1. Confirm suitability. Email is enough, or use the optional bounded fit call.
2. Accept the exact Decision Brief. The founding price is reserved only here; silence is not acceptance.
3. Supply agreed redacted evidence. The delivery clock starts only when it is complete and usable.
4. Receive complete written delivery after a separate critical QA pass. Complete written delivery is within three business days after the Decision Brief is accepted and the agreed evidence is complete and usable.
5. Pay the invoice. The $399 invoice is issued at complete written delivery and is due within three business days. Exact invoice wording and tax treatment are confirmed before a live case is accepted.

What qualification covers next

These questions establish suitability and scope only. They do not produce a preliminary verdict or free diagnosis.

What exact move is proposed?
Who proposed it, and who owns or materially influences the decision?
How much money or operating activity is affected?
What period does the move cover, and what is the deadline?
Why is the current recommendation not fully trusted?
What evidence is available, and what evidence would change or strengthen the decision?
What are the costs of delay and of being wrong?
What would a useful outcome look like?

A suitable decision normally affects approximately $10,000, approximately 15% of monthly paid-media spend, or has a similarly material effect on cash, inventory, a launch, or several weeks of activity. Routine daily optimisation is unsuitable.

Important boundaries

No passwords or account access. Use redacted screenshots or exports; never send credentials or customer-level personal data.

The review is an evidence-bounded advisory opinion, not attribution truth, a broad or financial audit, ongoing campaign management, legal or accounting advice, or a guarantee of revenue, profit, or campaign performance. It does not promise to find one true attribution number.

An optional 15–20-minute fit call covers suitability, context, scope, and evidence only. Email-only qualification remains available.

Read all founding terms